Published on 01 Jun 2021
Natural extracts are today widely popular and rapidly growing in the area of wellness and beauty. However, unlike their chemical counterparts, natural extracts are a lot more complex. At a basic level, chemical compounds are man made and engineered and are therefore composed of only specific target molecules. Plants on the other hand are naturally grown and consist of multiple complex compounds , the concentration and nature of which varies not only from species to species, but also between subspecies and even the region and time in which it was grown. A simple extract can therefore vary a lot in composition and therefore the need to ‘standardise’ extracts
Standardised extracts , i.e extracts which are standardised to a certain percentage of known actives would seem like the panacea of issue natural. However, the issue is more complex, Let us look at key determinants of what would constitute a quality ‘standardised extract’
These challenges make it clear that unlike what is popularly believed, purchasing and using standardised raw materials is not as ‘easy’ as one may think. While it is easy to consider standardised ingredients as commodities with every product easily replaceable by other manufacturers, it is not really the case. The capability and therefore quality of products varies greatly from manufacturer to manufacturer and this makes the job of a purchaser challenging, especially considering that the brand is responsible for ensuring quality , efficacy and safety of the product.
It is in this context that Arjuna Natural has introduced Safepure (™) range of standardised ingredients. Safepure(™)is a seal of guarantee that Arjuna natural provides to customers guaranteeing the safety and purity of ingredients. Originally born out of the then stringent regulations of the European Union and California Prop 65 regarding toxicity and purity, Arjuna Natural realised that the superior processes had already created products that met and in some cases exceeded the expectations of these regulations .. Arjuna went on to institutionalise processes and checks to standardise these safety measures and in cases exceeded them.
The SAFPURE(™) logo is an assurance to customers that their products are safe and pure and complex with the best in class standards
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