Check out an exclusive webinar that was conducted by Informa, delving into the science behind Shoden®’s standardisation. Discover how this high-potency, low-dose extract is revolutionizing health and wellness. A better way to enhance the understanding and application of Shoden® in various formulations.

High potency, low dose: The science behind Shoden®’s standardisation

What makes an effective ashwagandha extract? Purity and safety, certainly – but when it comes to formulation success, alongside helping consumers stick to their daily regimen, high potency and low dosage hold the key.  

In this webinar, three experts – joining us from three different continents – will explore what differentiates the countless ashwagandha extracts on the market today, alongside the assurances of quality, bioavailability, efficacy, and safety that formulators should be seeking out.  

The webinar will discuss how, in combining ancient Ayurvedic wisdom with advanced scientific techniques, Arjuna Natural – the world’s leading manufacturer and innovator of standardised botanical extracts – has triumphed in producing Shoden® Ashwagandha Extract, a highly bioavailable extract fit for today’s consumers.

Indeed, a recent pharmacokinetic study confirms that Shoden® boasts higher bioavailability and lasts longer in the body than standard ashwagandha.  

In this exclusive online session, we heard from industry specialists spanning the scientific and consultancy space, with decades of R&D experience, alongside a brand-owner and NPD innovator’s perspective.

Our three expert speakers are :

Dr Dilip Ghosh – Director – nutriConnect, Consultant, Scientist, Author
Dr Binu Kuruvilla – Chief Innovation Officer, Arjuna Natural 
Kevin Coyne – Chief Executive Officer, Natroceutics 

Shoden webinar – key insights on:

• The importance of bioavailability in evaluating the pharmacokinetics and pharmacodynamics of ashwagandha extract, and how Arjuna tests for this. 
• The science behind achieving Shoden®’s industry-leading potency of 35% withanolide-glycoside content.
• How Shoden®’s resultant once-a-day, low-dosage status significantly supports consumers in sticking to their supplement regimen.
• The functional opportunities that such ‘high potency, low dosage’ attributes present regarding easy incorporation into myriad product formats. 
• The gold-standard clinical trials demonstrating Shoden®’s efficacy across numerous consumer categories and need states – from sleep enhancement and stress relief, through to immunity support, and vitality.  
• The key safety assurances and certifications that formulators should seek out when selecting an ashwagandha extract supplier.